Leading Tanzania's
digital future

We’re rebranding to align with our bold vision for the future, uniting our operations across Tanzania, Madagascar, Comoros, Senegal and Togo under one cohesive pan-African identity. Our new brands both reflects our commitment to innovation, quality, and customer satisfaction, enabling us to better serve our customers across the continent. While our previous brands were crucial to our growth and success, Yas signifies who we are today—a unified family of brands dedicated to unlocking Africa’s digital potential from East to West.

We are also rebranding our Fintech operations across Senegal, Togo and Tanzania under Mixx by Yas. Mixx by Yas is providing accessible financial solutions, ensuring everyone is fully equipped to embrace new possibilities.

Yas reflects who we are today and our vision for the future, allowing us to connect more clearly and empower you to seize new digital opportunities. This vibrant, forward-looking brand embodies our energy, optimism, and commitment to creating uplifting experiences. As a brand made in Africa, for Africa, Yas’s modern identity fosters deep connections with our audiences. Our bold, playful logo and vibrant colors mirror the liveliness of the communities we serve, showcasing our youthful, dynamic approach to building a brighter tomorrow together.

You’ll notice our new Yas and Mixx by Yas brand identities through our updated logo, vibrant colors, and a refreshed design across our communications and platforms, including our website and marketing materials. This new look reflects our purpose to help everyone succeed in an increasingly digital world, emphasizing positive experiences and meaningful connections. While our visual identity is evolving, our commitment to high-quality services remains unchanged, with no alterations to our core services, pricing, or contracts.

Our rebrand to Yas, including our fintech brand Mixx by Yas, is all about helping you unlock your full potential. With an enhanced focus on service, we’re here to empower you to dream bigger, stay connected, and overcome challenges with ease. With our new purpose to guide us, we’re excited to offer the tools, support, and opportunities you need to thrive in a future full of possibilities, whether through our telecommunications services or our innovative Fintech solutions.

The rebrand will not affect your current products, services, or contract terms. You won’t need to replace your SIM card or equipment, and all your existing agreements, plans, and pricing will remain unchanged. Our services will continue uninterrupted, with the same quality and commitment you expect. If any adjustments become necessary, we will provide clear instructions and support for a smooth transition. For any specific questions about your contract, feel free to reach out—our team is here to help!

Our customer service contact details will remain the same, and you can continue to reach us as usual. If any changes occur in the future, we’ll keep you informed well in advance through email, SMS, and updates on our website. For now, you can contact us by phone, email, or via our website if you need assistance or have questions. We are here to help, and you may even notice improvements in our overall customer engagement experience as part of the rebrand.

Customer service will remain the same, and you can continue using the same contact numbers, including our telephone and WhatsApp lines. For assistance, reach us by phone, WhatsApp, our new website, social media, or by visiting our shops. While our email addresses have changed, old contacts will receive notifications with the new details. We’ll keep you informed of any future changes through email, SMS, and our website updates. Our customer service team is here to help, and you may notice improvements in overall engagement. For immediate assistance, contact us at 100.

The rebrand to Mixx by Yas will not affect your Mobile Money account. Mixx by Yas is focused on providing simple and accessible financial solutions. While Yas opens up new possibilities, Mixx by Yas offers the financial tools you need for success. Your Mobile Money account will remain active and functional, and you do not need to create a new account. Your balance and services will continue as usual, and your money is safe.

There are no changes to your Mobile Money account. You can continue making transactions without interruption, and no immediate action is needed. We recommend checking your account details periodically for updates on new services or features. You can still pay your bills, make money transfers or buy credits as before. To check your balance, dial #150# or use our Super App for easy access. Mixx by Yass services will also be available at all Mobile Money outlets, so you can continue using your usual locations for convenient transactions.

We’re excited to share that Yas will introduce new offers to help you explore and achieve your goals in innovative ways. From our Yas Welcome Offer tailored to your needs in [Insert market specific] to exciting device promotional bundles for the latest handsets, we’re confident you’ll find plenty of inspiration with Yas. Stay tuned for updates! And, rest assured, all current promotions will remain valid and unchanged, and we’ll continue to bring you better and more tailored benefits as before.