The latest about us in your inbox
Be the first to hear our news
Be the first to hear our news
The Mwanza East Islands Domination Project completed its first phase by reaching six islands served by seven network sites, with a team of 23 sales representatives and one team leader. Despite a seven-day delay caused by funding challenges and difficult lake conditions, the activation strengthened Yas' presence across remote island communities and laid the foundation for continued commercial expansion in the Lake Zone.
The project delivered measurable commercial impact, with Yas market share increasing by 6.68% while Vodacom declined by 7.93%, recording gains across 18 of the 20 sites in the targeted islands. Building on these results, the next phase will expand field operations with a team of 32 Freelancers, one LKS Agent, one MYSF, and one Team Leader, alongside sustained monthly boat visits to reach the 36 remote islands of Ukerewe that are inaccessible by road.
During the first half of 2026, the Southern Region strengthened Yas' presence through a combination of network expansion, community engagement and commercial activations. Key initiatives included the launch of the Yas Shop in Mtwara Urban, participation in the Kilwa Eye Clinic, forest conservation marathon and bike race in Rukwa and supporting education through the provision of free CPE connectivity to Anna Abdallah Secondary School and Abeid Primary School in Ndanda. The Southern team also donated sanitary pads to more than 150 students at Kitangari Teachers College.
During the first half of 2026, the Coastal Region expanded Yas' network through new 4G and 5G site launches, while strengthening customer engagement through Yas Uni Star, Pimp My Room university activations, Absa Dar City Marathon, Pugu Marathon, Fumba Fun Run, and campaigns including Yas Mass Iftar at Kariakoo and Mabibo Markets, Corporate Iftar in Zanzibar, Zanzibar International Fair, Magift ya Mixx Pesa, and Smartphone Clinics. Team Leader and Freelancer Sales Conventions also helped boost frontline performance across Dar South, Dar North and Zanzibar.
Commercial activations continued through market animations and night attacks, contributing to a +6% customer acquisition improvement, while Yas maintained approximately 35% CMS market leadership and recorded the strongest SOGA growth (+8 percentage points over six months) in the region, reinforcing Coastal Region's contribution to Yas' commercial success.
Through the Yas Free Eye Camps, implemented in partnership with KSI Charitable Eye Clinic, we continue to improve access to quality eye care for underserved communities across Tanzania. The initiative provides free eye screenings, consultations, medication, glasses, and cataract surgeries, helping individuals lead healthier, more productive lives through better vision.
Since its launch, the program has positively impacted thousands of Tanzanians, with over 16,000 patients reached in 2024 and more than 18,000 in 2025. In 2026 alone, 2,286 patients were screened in Iramba and 2,783 in Kilwa Kivinje, with more communities set to benefit through upcoming camps, including a major outreach during the Saba Saba Exhibition in Dar es Salaam. Through this initiative, Yas continues to make a meaningful difference by supporting healthier, more empowered communities across the country.
Every tree planted is an investment in generations to come. Through the Yas Green for Kili initiative, in partnership with WWF Tanzania, we continue restoring the vital ecosystems surrounding Mount Kilimanjaro while protecting water sources that support thousands of families. Beyond planting more than 100,000 trees over the life of the programme, the initiative is inspiring environmental stewardship through schools, communities and employee volunteerism, creating a lasting impact for both people and the planet.
Great businesses begin with great ideas and the right support. Through the Yas FTCC Startups za Viwango programme, Yas is empowering emerging entrepreneurs with practical business skills, digital knowledge, leadership training and investment readiness. By equipping startups to grow sustainable businesses, create employment and drive innovation, the programme reflects our commitment to accelerating Tanzania's digital economy and empowering communities through meaningful opportunity.
